Yale's world-renowned leaders in the arts, humanities, science, and medicine can now appear on television without leaving the campus -- thanks to a new television and radio studio that is linked to TV and radio networks and stations around the country and the world.
The University's Office of Public Affairs is alerting broadcasters about the new studio, located at Media Services at 59 High St. (formerly the Audio Visual Center) and will arrange for faculty members and administrators to appear on TV and radio from that location.
"With this studio, television news and other programs can draw on the expertise of our faculty and report on the University's outstanding research and education," says President Richard C. Levin. "Yale is now as accessible to broadcasters as any other university."
The establishment of a TV studio on the Yale campus marks a true sea change in the accessibility of the University's faculty and senior administrators to viewers across the United States and the world.
Like any university or other institution located outside of New York, Los Angeles, and other major media markets, Yale has been limited in its exposure on national television by its distance from studios in those markets.
Broadcasts that feature live interviews with expert guests about the top news of the day include the various programs of the Cable News Network, the morning and evening news shows on the three major networks, and public television's Lehrer NewsHour. To participate, however, faculty members often were forced to travel to New York, Hartford or other cities in which these networks have local affiliates.
But no more. "Now, Yale's wonderful scholars, researchers, writers, and artists can appear on local, regional, national, and international programs without having to leave the campus," says Lawrence Haas, Yale's director of public affairs and special assistant to the president. "With this capability, we are now a very attractive resource when TV requires expert commentary in response to breaking news."
To establish its new broadcast studio, Yale refurbished an existing studio in the Media Services center on High Street and outfitted it with the cameras, lighting, and other equipment to accommodate television.
The studio is connected by telecommunication lines to a video switching site in Hartford that SNET operates. Other commercial television operations in Connecticut use the same resource to transmit and receive television feeds.
Yale's upgraded studio and broadcast link also offers advantages to television crews that come to campus. That is, they now will have a convenient studio in which they can conduct interviews in person, and they can also transmit those interviews from Yale. The same convenience will be available to TV reporters when they cover Commencement, public lectures, and other events on campus.
Several years ago, Yale established an "ISDN" line on campus that provides National Public Radio, the BBC and other radio broadcasters with the studio-quality sound they prefer when they interview Yale faculty on campus by telephone. These radio interviews are also conducted at the Media Services center on High Street.
The plan to link the campus to television studios was developed by the Committee on the Center for Media Initiatives appointed by Provost Alison Richard and chaired by Diana E.E. Kleiner, deputy provost for the arts and the Dunham Professor of Classics and History of Art.
"This new function should significantly enhance our ability to promote the University and the achievements of faculty and students," Kleiner says. "I was very proud to play a role in the process that turned a dream into a reality."
Building on earlier proposals at the University, the committee consulted with television news technicians and other research universities in identifying equipment needs and choosing a transmission link.
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