Yale Bulletin and Calendar

June 23, 2000Volume 28, Number 34

The Stad Amsterdam, the only geniune working clipper in Europe, will be transformed into a floating classroom for executives through an agreement between Yale SOM, the Randstad employment company and the City of Amsterdam.

Yale SOM taking to the high seas to offer
educational seminars for executives

Navigating an organization and fostering innovation are the key challenges for today's senior managers in business, and the Yale School of Management (SOM) will soon drive this important lesson home by offering executive education seminars on the high seas.

Officials of Yale SOM, the Amsterdam-based staffing company Randstad, and the City of Amsterdam signed a five-year agreement making Yale SOM the exclusive academic partner of the newly commissioned Stad Amsterdam, the only genuine working clipper in Europe. The seminars are scheduled to begin in the spring of 2001.

Under the terms of the agreement, Yale SOM will offer executives of major U.S. and European corporations 20 days of executive education seminars each year aboard the Stad Amsterdam. Yale faculty will provide the latest thinking, ideas and research to energize executives and help them build upon their experience in leadership, social entrepreneurship, managing organizational change and strategic management in the information age.

"We're eager to build upon the traditional executive programs the school has offered since its founding in 1974, by forging links and relationships with a wide array of corporate partners," said Stanley J. Garstka, deputy dean of Yale SOM.

Commissioned on June 1, 2000, in Amsterdam, the Stad Amsterdam was built through a partnership between Randstad and the City of Amsterdam to celebrate the glorious age of the clipper -- the world's fastest cargo ship during the second half of the 19th century. In addition to serving as a promotional vehicle for the City of Amsterdam, the Stad Amsterdam is a branding vehicle for Randstad, the third largest staffing organization in the world.

Under construction since 1997, the Stad Amsterdam was designed not only to celebrate Dutch shipbuilding, navigation and trading, but also to demonstrate Randstad's role in helping individuals around the world learn new skills and navigate careers. Eighty thousand of 200,000 hours of work that went into the building of the Stad Amsterdam were completed by 135 unemployed Dutch youth. As a result of their participation in the program and after extensive training and mentoring, more than half had secured regular jobs by the completion of the construction phase of the Stad Amsterdam project in mid-May.

"From the beginning, we wanted to make this a learning experience for youth," said Frits Goldschmeding, founder and former chair of Randstad. "By virtue of the Stad Amsterdam project, 135 formerly unemployed youth have learned new skills, gained valuable work experience and become productive members of the workforce."

The 698-ton, 27-sail Stad Amsterdam will lead the flotilla of tall ships for SAIL Amsterdam 2000, an annual five-day event attracting hundreds of sailing ships and millions of spectators from around the world, before making its way to U.S. waters in time for the 2001 Super Bowl in Tampa.

Since its inception, Yale SOM has been widely recognized as a pioneer in the field of management education. Its mission is to educate global leaders for business and society through a rigorous two-year MBA curriculum, which integrates practical skills with the broad context essential for effective leadership in today's global marketplace.

Headquartered in Amsterdam, Randstad has more than 1,755 branches across Europe and North America. In 1999, Randstad helped more than 1.3 million people worldwide find employment opportunities. For more information about Randstad, visit the worldwide web at www.randstad.com or www.randstadna.com.

More information about Yale SOM is available online at www.yale.edu/som.


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