Nina DiSesa, chair and chief creative officer of McCann-Erickson Worldwide, will visit the Yale campus on Tuesday, Nov. 14, as a Gordon Grand Fellow.
During her visit, DiSesa will meet with undergraduates and the marketing faculty at the Yale School of Management. She will also present a talk titled "Famous Brands ... Famous Campaigns" at a Saybrook College master's tea at
4 p.m. in the lounge of the Swing Space, 100 Tower Pkwy. The tea is free and open to the public.
DiSesa began her advertising career in 1973 as a writer in Richmond, Virginia, later moving to New York to join Young & Rubicam. In 1987 she became a senior vice president and group creative director at McCann-Erickson New York, where she worked with such large national brands as AT&T, Alka-Seltzer and Nabisco.
Five years later, DiSesa left New York and became executive vice president and executive creative director at J. Walter Thompson/Chicago. At Thompson, she was part of a turn-around team that brought the failing agency back to life.
In 1994, DiSesa returned to McCann-Erickson's New York office as executive vice president and executive creative director. She now heads a group of 140 people on accounts for MasterCard, Salomon Smith Barney, Gateway Computers, Lucent Technologies, Sprint, Avis, Agilent Technologies, Black & Decker Tools, DuPont, Johnson and Johnson, and L'Oreal. She is part of a team that has brought in the most new business in McCann New York's history: $1.5 billion from 1995 through 1999.
In 1999, DiSesa was appointed chair and chief creative officer of McCann-Erickson's New York office. That same year, McCann was named Agency of the Year by Ad Age and also by ADWEEK for the second consecutive year. In addition, DiSesa was featured in The Wall Street Journal's campaign acknowledging creative talents and listed as one of Fortune Magazine's 50 Most Powerful Women in American Business.
The Gordon Grand Fellowship at Yale promotes dialogue and understanding between today's business leaders and students at Yale. The fellowship was established in 1973 to honor Gordon Grand, a graduate of the Yale College Class of 1938, and president and CEO of the Olin Corporation. During his lifetime, Grand endeavored to bridge the gap between business and academia by actively promoting the exchange of ideas and viewpoints between these sectors. Today, the Gordon Grand Fellowship continues this tradition by inviting prominent business leaders to Yale for one- to three-day visits. While in residence at one of Yale's residential colleges, fellows deliver one public lecture, meet informally with faculty and students at a master's tea and at meals, and participate in classes.
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