Yale Press launches new imprint with 'global bookstore appeal'
Books with a wide appeal -- from "Almost Everyone's Guide to Science" to "Shakespeare's Sonnets" -- will be published this fall by Yale University Press under its new paperback imprint, Yale Nota Bene (YNB).
Yale Nota Bene will feature reprints of best-selling and classic Yale Press titles encompassing works of history, religion, science, current affairs, reference and biography, in addition to fiction, poetry and drama. Many of the re-published works will feature new introductions. Each season, 15-20 books will be published under the new imprint.
The fall list includes "Ferdydurke," a comic novel by Polish author Witold Grombrowicz with a new foreword by Susan Sontag; the second edition of the pathbreaking "The Madwoman in the Attic: The Woman Writer and the Nineteenth-Century Literary Imagination" by Sandra M. Gilbert and Susan Gubar; and theologian Paul Tillich's classic essay "The Courage to Be," which was named one of the Books of the Century by the New York Public Library. The latter work features a new introduction by Peter J. Gomes, who describes for new readers the impact the book has had since it was first published nearly 50 years ago.
John G. Ryden, director of Yale University Press, proposed the idea for a paperback imprint as a way to attract new readers to the general-interest titles it publishes. The Press's London and New Haven offices then joined forces to come up with a list of noteworthy paperbacks with "global bookstore appeal," Ryden says.
Publishing director Tina C. Weiner says of the new imprint, "YNB will give this group of books more visibility. A new imprint is an excellent opportunity to highlight the best of Yale's rich backlist while drawing attention to new paperbacks with broad bookstore appeal." YNB titles will also help attract new authors to Yale, she says, adding that many of the new paperbacks can be used as course books.
Other Yale Nota Bene books being published this fall are "On Democracy" by Robert A. Dahl; "From Jesus to Christ: The Origins of the New Testament Images of Jesus" by Paula Fredriksen; "Medicine's 10 Greatest Discoveries" by Drs. Meyer Friedman and Gerald W. Friedland; "The FBI and Martin Luther King, Jr.: From 'Solo' to Memphis" by David J. Garrow; an abridged edition of "The Burdens of Sister Margaret: Inside a Seventeenth-Century Convent" by Craig Harline; "Venona: Decoding Soviet Espionage in America" by John Earl Haynes and Harvey Klehr; "Introduction to Metaphysics" by Martin Heidegger (translated by Gregory Fried and Richard Polt); "The Serbs: History, Myth and the Destruction of Yugoslavia" by Tim Judah; "Sir Francis Drake: The Queen's Pirate" by Harry Kelsey; "The Yale Dictionary of Art and Artists" by Erika Langmuir and Norbert Lynton; "Life in the Treetops: Adventures of a Woman in Field Biology" by Margaret D. Lowman; "Ancient Greece: From Prehistoric to Hellenistic Times" by Thomas R. Martin; "Inside Picture Books" by Ellen Handler Spitz; "The Other God: Dualist Religions from Antiquity to the Cathar Heresy" by Yuri Stoyanov; and "The Computer and the Brain" by John von Neumann.
The Yale Press, founded in 1908, is one of the largest American university presses. It is unique among university presses in having Yale University Press London, a wholly owned subsidiary with its own domestic United Kingdom publishing program. Yale University Press London also sells and promotes all Yale books in Europe, Africa and the Middle East.
Some of the Yale Press's most popular releases of all time include "Mary Chestnut's Civil War," "The Lonely Crowd" (which will be published as a Yale Note Bene book in spring 2001 with an introduction by Todd Gitlin), "The Encyclopedia of New York City" and its number-one bestseller "Long Day's Journey Into Night."
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