Yale Bulletin and Calendar

March 23, 2007|Volume 35, Number 22

Architects to look at impact of
consumer service on their field

The Yale School of Architecture will host a student-led symposium, "The Market of Effects," Friday-Saturday, March 30-31.

The symposium will explore the cultural, aesthetic and ethical ramifications of a consumer-driven architecture. The event, which is free and open to the public, will take place in Hastings Hall, located in the basement of the Art & Architecture Building, 180 York St.

Second-year students in the Master of Environmental Design program at Yale have invited graduate and professional school students and researchers from around the country to discuss the state of architecture as its increasing service to commerce diverts its aesthetic mission. The symposium will examine how the built environment, wedded to multi-media technology, becomes effectively a "personalized point of sale" and what this trend says about the aspirations of architecture and signals for its future.

The keynote address for the symposium will be delivered by Mark Gottdiener on Friday at 6:30 p.m. Gottdiener is a professor of sociology at the University of Buffalo and the author of the groundbreaking text on the commercialization of urban space, "The Theming of America: American Dreams, Media Fantasies and Themed Environment." His talk is titled "Foreground/Background: Architecture as Sign and the Culture of Theming."

For further information about the symposium, visit www.architecture.yale.edu/drupal.

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