The Rudd Center for Food Policy and Obesity in July convened a meeting of
some 40 experts on nutrition, obesity and addiction to discuss the controversial
topic of food and addiction.
Kelly Brownell, director of the center who has long contended that we live
in an environment that promotes poor diet, inactivity and obesity, said the
meeting was an important step in examining links between food and addiction
and in opening a discussion of such topics as how food is marketed to children.
One month earlier, the Rudd Center hosted a conference in Italy where experts
exchanged ideas on how the law can be used to combat the global obesity epidemic.
He spoke recently about what may transpire in the future if researchers find
that food can establish an addictive process.
Why was the meeting here in July historic?
This was one of the first times ever that experts from the nutrition and obesity
fields came together with experts on addiction to talk about the topic of
food and addiction.
There is considerable talk about food addiction in the popular culture. People
speak about being “chocoholic” or being “addicted” to
sugar. Popular books have been written on this with names like “carbohydrate
addicts’ diet.” Patients we work with frequently use the language
of addiction to discuss their relationship with food. They talk about cravings,
withdrawal-type symptoms when they go on diets, and the like. There is enough
science on this topic now to suggest something pretty powerful may be happening.
Was the meeting successful?
A number of new collaborative relationships came from the meeting and people
in the obesity and addiction fields educated each other in a very positive
way. The group agreed that this is an important topic that needs to be pursued
aggressively.
What is the current known science related to food addiction?
Researchers at Princeton have found that animals on a high sugar diet withdrawn
from that diet show activation of the same brain pathways one sees with classic
addictive substances like morphine. There also is some evidence that animals
exposed to a high-sugar diet will consume more and more of the sugar over
time, which may be similar to tolerance that develops with some classic drugs
of abuse. Such studies raise the possibility that the brain may respond to
some foods as it does to some drugs.
Does this mean abstinence is the only alternative, or is it too early to say
that?
It is too early to know the clinical, legal and policy implications because
the science is relatively new. Groups like Overeaters Anonymous believe that
abstinence from certain foods, just like abstinence from alcohol, is the only
way to address an addiction. They recommend that people stay away from sugar
and refined flour in particular. One can imagine how the legal and legislative
landscape may change regarding issues such as marketing foods to children or
selling certain foods in schools. A lot rides on the scientific questions.
How does this research dovetail with your position that we live in a toxic food environment?
The prevalence of obesity in the last 30 years has skyrocketed, not only in
the U.S., but everywhere in the world. We must ask why. Biology is discussed
as a player, but biology has not changed in ways that could explain rapidly
rising prevalence. The food industry and its political allies often point to
failing personal responsibility, but certainly we are not less responsible
this year than we were last year and there is more obesity this year than last
year.
This leaves one conclusion — that the environment is changing in profound
ways. There are larger portion sizes and inexpensive, highly available, highly
palatable foods, heavy marketing of food to children, record intake of sugared
drinks and more. One possibility is that the food itself triggers some biological
process that makes it hard for people to stop eating. We know very little about
the dozens of chemicals that get added to food. The food industry refers to
these as “flavor enhancers,” but they help increase consumption
of the food. Whether these trigger some event in the brain that creates dependence,
we just don’t know.
This line of research might be unwelcome news to the food industry. Can they
make as much money selling healthy food?
If the population is to lose weight, the food industry would have to sell less
food. The population must eat less. With that said, some players in the industry
will benefit from changes to healthier foods, and others will get hurt. You
can see the industry players lining up on different sides of this fence.
How so?
Some companies have been quite defiant and have introduced even more unhealthy
foods. Other players have reformulated their foods, introduced healthier
options and bought other companies that sell healthier foods.
Pepsico is an example of a progressive company. They sold off major units of
their company that sold fast food and in their place bought companies like
Tropicana and Quaker. Pepsico announced before they were pressured to do so
that they were removing transfats from their Frito Lay products. Companies
like this see health as a pressing social priority, and also as good business.
Any other progressive companies?
MacDonald’s is an interesting case study. They have introduced some healthier
options — salads and yogurt with fruit are examples — and have
resisted introducing larger burgers. Burger King has done the opposite. They
have introduced items like a Triple Whopper.
What was the meeting about in Italy in June?
The topic was the law, nutrition and obesity. The law has had a powerful effect
in some areas of public health. Tobacco is an example, but there are other
issues like auto safety and gun safety that have been pushed by legal intervention.
We had experts from Thailand, Finland, Peru, Brazil, England, South Africa
and the United States. Brazil, for example, has very strong consumer protection
laws, so there may be opportunities for approaches used outside the U.S.
to be applied here in ways that could benefit the public’s health.
What can the government do?
Regulatory agencies like the Federal Drug Administration, U.S. Department of
Agriculture and Federal Trade Commission can have a positive impact but have
been slow to react thus far. There has been much more talk than action. Restrictions
could be placed on marketing to children, agriculture subsidies could be
changed to favor the production of fruits and vegetables, and more aggressive
food labeling could be used. These are just a few examples.
There will also be important places for the judiciary to be involved, for example
in interpreting just how much protection the First Amendment affords industry
in promoting its products under the banner of free and protected speech. The
question is how the law can be harnessed to improve public health.
Are we now at the same point with food that we were with tobacco?
There are some extremely interesting parallels between the tobacco history
and what we see now with food. Clearly the substances are different — people
don’t need to smoke and they must eat. But the health experts who fought
against the tobacco industry learned some valuable lessons. The tobacco industry
had a long history of saying that smoking is just a choice, that ill health
comes about because of poor personal responsibility, that the industry just
provides options and pleasure and if people overdo it and became ill, the
product and the company is not to blame.
The food industry uses much the same arguments. It will be interesting to see how these are judged in the court of public opinion.
— By Jacqueline Weaver
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Campus Notes
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