Dick R. Wittink, an authority on marketing strategy, research and management, new-product planning and applied econometrics, has joined the faculty of the School of Management as the General George Rogers Clark Professor of Management and Marketing by vote of the Yale Corporation.
Wittink has taught since 1981 at Cornell University, where he was the Henrietta Johnson Louis Professor of Management and professor of marketing and quantitative methods. He also served as director of the doctoral program at Cornell's Johnson Graduate School of Management. A native of The Netherlands, Wittink has been professor of marketing and marketing research (unsalaried) in the department of economics at the University of Groningen there since 1993.
One of the most cited of Dutch-born economists, Wittink is the author of the book "The Application of Regression Analysis" and of nearly 100 papers and articles. He coedited "Marketing Measurement and Analysis" and coauthored the forthcoming revised edition of "Building Implementable Marketing Models." He is currently an area editor for Marketing Science, an associate editor of the International Journal of Forecasting, and a member of the editorial boards of the Journal of Marketing and the Journal of Marketing Research.
Wittink earned B.A. and M.A. degrees at the University of Oregon and his Ph.D. from Purdue University. Prior to joining the Cornell faculty he taught for six years at Stanford University. He has been a visiting professor at the Columbia Business School and Northwestern University's Kellogg School. He has consulted for a variety of firms, including AC Nielsen, AT&T, Bain and Co., Bausch & Lomb, Johnson Wax, Miller Brewing Company and Xerox.
Wittink has been listed in "Who's Who in Advertising" and Who's Who in Emerging Leaders in America." His honors include a 1992 Mobil Scholar Award and an award in 1996 for the best paper in the International Journal of Research in Marketing.