Yale Bulletin and Calendar

October 11-18, 1999

Volume 28, Number 8

Internet marketing executive to talk at master's tea

Dev Bhatia '92, the founder and president of HotSocket™, an internet marketing company, will give tips on how to launch on internet career during a tea on Tuesday, Oct. 12, at 4 p.m. in the Davenport College master's house, 271 Park St. The event is free and open to the public.

Bhatia was formerly vice president of brand management at Yoyodyne, where he ran "Get Rich Click," the largest consumer promotion on the World Wide Web. That promotion is now called "Yahoo Treasure Hunt" after the company's sale to Yahoo! in October 1998. Bhatia has consulted on several internet start-up projects and has written business plans for Time Warner Inc. and for T-3 Media and Screaming Media, two venture-financed internet e-commerce startups.

Founded in 1999 in New York, HotSocket™ is a leader in the $80 billion online consumer direct response market. The company develops direct response campaigns for leading direct marketers such as AT&T, Time Inc. and Business Week. It also develops new computer technologies for e-commerce. The company was recently selected by Red Herring as one of the 50 most promising startups on the East coast.

Ethics scholar will be the featured guest at master's tea

Alumnus Albert R. Jonsen, a leading scholar of bioethics, will be the guest at a tea on Wednesday, Oct. 13, at the Calhoun College master's house, 434 College St. His talk, which is free and open to the public, will begin at 4:30 p.m.

Jonsen is emeritus professor of ethics in medicine at the University of Washington School of Medicine, where he was chair of the department of medical history and ethics from 1987-1999. He has served on or chaired several national boards and panels concerned with bioethical issues, including the National Advisory Board on Ethics in Reproduction, the National Research Council Committee on AIDS Research, the National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research and the President's Commission for the Study of Ethical Problems in Medicine. Jonsen has authored or coauthored numerous book chapters and books on ethics, the latest of which is "The Birth of Bioethics." Another book, "A Short History of Medical Ethics," is forthcoming from Oxford University Press.

Jonsen earned his Ph.D. from Yale in religious studies in 1967. Prior to joining the University of Washington, he taught at the University of California, San Francisco, and was president of the University of San Francisco. He has received many honors, including the Annual Award of the Society for Health and Human Values and the Davies Award of the American College of Physicians.

New York Times reporter will discuss her work at tea

Alex Witchel, a reporter and columnist for the styles department of The New York Times, will discuss her work during a tea on Thursday, Oct. 14, at 4 p.m. in the master's house of Jonathan Edwards College, 70 High St. The event is free and open to the public.

Witchel joined The New York Times in 1990 as a reporter in the culture news department, where she wrote the "On Stage and Off" column for two years. Since 1992 she has been based in the style department, where she writes the "Counterintelligence" column in the Sunday Styles section, as well as features and profiles for other sections of the newspaper and The New York Times Magazine.

Before moving to the Times, she was arts editor at 7 Days magazine, senior editor at Mirabella magazine, and arts and entertainment editor at Elle magazine. She has contributed articles to New York magazine, Vogue, Harper's Bazaar, Gourmet and TV Guide. In 1997 she published "Girls Only: Secrets, Squabbles, Tunafish and Other Facts of Family Life," an account of her travels with her mother and sister, based on a series of articles she wrote for The New York Times. She also wrote the essay "Stepmother" for "Mothers Who Think: Tales of Real Life Parenthood," a collection of pieces by contributors to Salon Magazine. Witchel's first novel will be published by Little Brown in the fall of 2000.

Witchel earned a master's degree in theater administration from the School of Drama and worked for several years as a Broadway house manager. She is married to Frank Rich, a columnist on The New York Times' op-ed page and senior writer for The New York Times Magazine.

Expert on social welfare policy to present Bush Center talk

Douglas J. Besharov, a lawyer and resident scholar at the American Enterprise Institute (AEI) for Public Policy Research in Washington, D.C., will speak as part of the Bush Center in Child Development and Social Policy lecture series on Friday, Oct. 15. His talk, titled "The Decline of Marriage?," will take place at noon in Rm. 211 of the Hall of Graduate Studies, 320 York St. It is free and open to the public.

Besharov began his career as an assistant corporation counsel of the city of New York. From 1975 to 1979, he was the first director of the U.S. National Center on Child Abuse and Neglect. Between 1989 and 1990, he served as the administrator of the AEI/White House Working Seminar on Integrated Services for Children and Families, a project designed to improve the delivery of services to disadvantaged children and their families. In addition to his position at AEI, Besharov is a professor at the University of Maryland School of Public Affairs, where he directs the Welfare Reform Academy. He is the author or editor of 14 books, including "Recognizing Child Abuse: A Guide for the Concerned," "America's Disconnected Youth: Toward a Preventive Strategy," "Enhancing Early Childhood Programs: Burdens and Opportunities" and "Legal Services for the Poor: Time for Reform." He has also authored over 150 articles and contributes regularly to the Washington Post, The Wall Street Journal, The New York Times and American Enterprise Magazine.

For further information, call (203) 432-9935.

Polling expert to talk about Israeli prime minister's campaign

Stanley Greenberg, who as chair and chief executive officer of Greenberg Research has served as polling adviser to such figures as President Bill Clinton, British Prime Minister Tony Blair and Israeli Prime Minister Ehud Barak, will be the featured speaker at the Oct. 15 Jacob and Hilda Blaustein Friday Night Forum.

His talk, "Polling in Jerusalem: The Making of a Prime Minister 1999," will begin at 8:15 p.m. in the chapel of the Joseph Slifka Center for Jewish Life at Yale, 80 Wall St. The event is free and open to the public.

Greenberg founded his research company in 1980 after teaching for a decade at Yale. He has also advised South African President Nelson Mandela and German Chancellor Gerhard Schroeder, as well as numerous U.S. Senators and Congressional candidates and governors and gubernatorial candidates. For many years, he served as principal polling adviser to the Democratic National Committee.

Greenberg specializes in managing change and reform, with an emphasis on globalization, international trade, corporate consolidation, technology and the Internet. He has conducted surveys and focus groups for major corporations on both product and corporate identity and corporation mission. For organizations, he has helped manage and frame a number of issues, ranging from education and school financing to biotechnology.

Greenberg is the author of "Middle Class Dreams," which explores the political challenges of social and economic change, and coauthor of "The New Majority: Towards a Popular Progressive Politics," published by Yale University Press.

T H I SW E E K ' SS T O R I E S

The Yale Endowment reaches $7.2 billion

'Yale Nursing Matters' magazine debuts at YSN

Yale's Year 2000 Project is preparing campus for the new millennium

As population grows to 6 billion, Yale expert warns of future scarcity

Alumnus actor says of his craft, 'You have to be a sponge'

Yale completes self-study as part of reaccreditation process

Award-winning journalist Roger Simon to visit as Poynter Fellow

Scholar will offer 'personal response to philosophy' in Terry Lectures

Scientists unraveling building blocks of memory

Exhibit features 'treasures' from the Lewis Walpole Library

Symposium pays tribute to noted Brazilian writer Haroldo de Campos

Sneak previews now part of the cinematic fare at Yale Film Society

Seminars examine genocides by Nazis and Cambodians

Yale Concert Band's first show of the season features film scores

Historian is next speaker in book review series

. . . In the News . . .