 | K. Sudhir |
K. Sudhir, the newly appointed James L. Frank '32 Associate Professor of Private Enterprise and Management, is an expert on competitive marketing strategy. He will hold the post at the Yale School of Management through June 30, 2008.
Sudhir's broad research interests are in empirically understanding competitive strategies of firms. His research has covered domestic and global markets in a range of consumer durable and non-durable industries. He is particularly noted for his empirical work on modeling marketing distribution channels. His recent research addresses a number of substantive areas such as private label brands, slotting allowances in marketing channels and competition in online markets. His work has been published in top marketing journals including Marketing Science, Journal of Marketing Research and the International Journal of Research in Marketing.
Sudhir was recently selected to participate in the Young Scholars Program organized by the Marketing Science Institute. The program brings together 20 of the "most promising young faculty identified as potential leaders of the next generation of marketing academics."
The Yale School of Management professor joined the faculty in 2001 after teaching at New York University's Stern School of Business, where he was an assistant professor of marketing 1998-2001. He was a lecturer at Cornell University's Johnson School in 1995 and at Cornell's School of Hotel Administration in 1996.
At Yale, Sudhir teaches a core statistics course to M.B.A. students and marketing electives such as "Listening to the Customer" and "Strategic Market Measurement," which introduce M.B.A. students to empirical and quantitative methods for marketing strategy. He also teaches and advises doctoral students.
A graduate of Anna University in Madras, India, where he studied electronics and communication engineering, Sudhir earned an M.Tech. degree in industrial management from the Indian Institute of Technology, Madras. He went on to obtain M.S. and Ph.D. degrees in marketing from Cornell. Earlier in his career, he was a senior systems engineer at Wipro, India's largest information technology firm.
Sudhir was a finalist for the John D.C. Little Award for Best Paper in Marketing Science in 2001 and received an honorable mention for best paper from the International Journal of Research in Marketing that same year. He has been an invited lecturer at universities throughout the United States, Europe and Asia.
A member of the editorial board of the Journal of Marketing Research, Sudhir is an ad-hoc reviewer for a number of academic marketing and business journals. He is a member of the Institute for Operations Research and Management Science, the American Marketing Association and the American Economic Association.
T H I S
K. Sudhir is appointed the James L. Frank '32 Associate Professor
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