Yale Bulletin and Calendar

October 3, 2003|Volume 32, Number 5

David Carey

New Yorker publisher to discuss how
the magazine got its 'mojo' back

David Carey, vice president and publisher of The New Yorker, will be the year's first Gordon Grand Fellow.

Carey will give a lecture titled "The New Yorker Story ... or How the Great American Magazine Got Its Mojo Back" at 4 p.m. on Thursday, Oct. 9, in Rm. 102 of Linsly-Chittenden Hall, 63 High St. The talk is free and open to the public.

During Carey's tenure, total circulation increased 15% to 938,000, renewal rates reached an industry (and magazine) high of 77.8% and advertising revenues rose approximately 50%. Carey credits the magazine's success to both its editorial content and such creative ancillary activities as The Cartoon Bank, The New Yorker Festival, New Yorker Nights and editorially produced/advertiser sponsored inserts.

Previously, Carey was founding publisher of SmartMoney, which was produced under a unique joint venture agreement between The Wall Street Journal and The Hearst Corporation. Under his direction, SmartMoney reached profitability in just two years. In 1995, Carey became publisher of House & Garden, where he led the marketing and sales effort for what has become the most successful magazine launch in publishing history.

He served as publisher of The New Yorker from 1998 to January 2001 and was named vice president in 2000. He returned to those posts in August 2001, after serving briefly as president and chief executive of Gruner & Jahr's Business Information Group, which includes the magazines Inc. and Fast Company.

For his work at SmartMoney, Crain's New York named Carey as one of the "40 under 40" business leaders to watch. He also received the "Hall of Achievement" award from the American Advertising Federation, an honor given annually to the industry's top executives under 40.

The Gordon Grand Fellowship at Yale promotes dialogue and understanding between today's business leaders and students at Yale. The fellowship was established in 1973 to honor Gordon Grand '38, president and chief executive officer of the Olin Corporation. During his lifetime, Grand endeavored to bridge the gap between business and academia by actively promoting the exchange of ideas between these sectors.

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Campus Notes