affect their views on aging, study shows
The more seniors watch television, the greater their negative images of aging may be, but if they maintained a diary of their viewing impressions, they increased their awareness of the negative stereotyping on television, researchers at Yale report in the Journal of Social Issues.
"These findings suggest that the promotion of awareness could provide a means of helping elders confront ageism," says lead author Becca Levy, associate professor in the Department of Epidemiology and Public Health at the School of Medicine and in the Department of Psychology.
Study participants between 60 and 92 years old were randomly assigned to an intervention or control group. Both groups filled out television-viewing diaries, based on those used by Nielsen, for one week. The intervention group filled out an additional page per day that asked them to evaluate how older characters were presented on television viewed that day.
"As expected, all participants showed a correspondence between greater television exposure and more negative images of aging," says Levy. "Participants reported watching an average of 21 hours of television per week."
The intervention group participants developed a greater awareness of how older people are presented on television. One 81-year-old member of the intervention group wrote in his diary that the elderly in television programs "shouldn't be targets of jokes so often." A 68-year-old homemaker who watched more than
Levy says less than 2% of primetime television characters are age 65 or older, whereas this group comprises 12.7% of the population. She says the intervention group participants intended to watch less television in the future.
Other authors on the study included Margie Donlon of the University of Rochester and Ori Ashman of Murdoch University in Australia.
-- By Karen Peart
T H I S
45 hours of television per week noticed that older characters are often left out of programming. She commented, "I feel like we've been ignored. I feel like we are non-existent."
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