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| James Dyson, shown with his invention, a cyclonic vacuum that does not lose suction.
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Learning the art of wrong thinking
Finding the value in ideas that initially seem odd or even ridiculous was the theme of a lecture by James Dyson, founder and chair of Dyson Ltd,
and a design charrette featuring Jamie Cameron, New Product Development Manager, Dyson USA.
Dyson discussed "Taking Risks and Breaking Rules: The Art of Wrong Thinking" on April 27. His talk was jointly sponsored by Yale Engineering and the School of Management. A webstream of his talk is available at http://streaming.yale.edu:8080/ramgen/cmibroadcast/OPA/dyson4_27_06.rm.
Cameron, development engineering manager at Dyson (USA), led a hands-on workshop on April 28 in which engineering and management students worked side-by-side on product design problems with the goal of forcing rapid progress by examining their "wrong" answers. An audio interview with Cameron is available at www.yale.edu/opa/download/audio/cameronDyson.mp3.
| Quentin Lindsay '07 M.E./E.E. (left) and James Arthur '07 M.B.A. work on a new design concept in drink mixing in Mason Laboratory.
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Learning the art of wrong thinking
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