to fight obesity and weight stigma
The Rudd Center for Food Policy & Obesity at Yale is launching its first annual "Seeds of Healthy Change Competition," inviting the public to submit ideas to help in Yale's campaign to fight obesity and weight discrimination.
Entrants may submit their ideas by Oct. 23 via the Rudd Center website (www.yaleruddcenter.org), where complete rules will be posted.
"The Rudd Center's research demonstrates time and again that an enormous amount of creative power goes into marketing unhealthy foods," says the center's director, Kelly Brownell, professor and chair of psychology. "We'd like to direct a bit of creativity toward promoting healthier choices."
"Likewise, we document an astounding number of instances in the media and elsewhere in which overweight people are made the objects of humor and even flagrant discrimination," Brownell adds. "We hope that focusing the attention of writers, musicians and filmmakers on weight stigma will expose it for what it is: the last acceptable prejudice."
Three $1,000 prizes will be awarded this year in the following categories:
Reshape your attitude. The winning entry will be a sound or audio file that raises awareness about weight bias. It can be a song, animation, short film or any other genre -- as long as it does not run over three minutes. The winning entry will be posted on the center's website for download and sharing.
Sugar-free fundraising. This category invites ideas for school fundraisers that call on families to sell healthy foods or other items instead of candy. Entries should provide a template in 500 words or fewer that can be used by any school to launch a fundraiser. The winner will present an idea that is practical to execute and likely to produce as much revenue as traditional candy sales.
A-plus lunches. The winning entry will be a healthy meal that fits inside a lunchbox, does not require refrigeration, appeals to children, and is easy for a busy parent to prepare. Entries should include the menu and recipes.
All entries become the property of the Rudd Center. In addition to the prize money, winners will be invited to the Golden Apple Awards Ceremony at the Rudd Center in December along with celebrity co-sponsors and the media.
The Rudd Center was founded to combat the global obesity epidemic and the pervasive stigma faced by overweight people. Rudd scientists attack these problems from a variety of perspectives with expertise in psychology, media, public policy, agriculture and many other disciplines. Brownell, a longtime advocate of change in the food environment, was cited by Time magazine as one of the "World's 100 Most Influential People." The center's work is made possible by a gift from Leslie Rudd.
For more information, send e-mail to seedsofhealthychange@yale.edu.
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