The School of Forestry & Environmental Studies will present a forum on Tuesday, Sept. 24, on how to educate consumers about the benefits of purchasing products from forests that are being managed with sound environmental policies.

Titled "Marketing Certified Forest Products: Linking Forest Management and Markets," the forum will take place at 4:30 p.m. in Bowers Auditorium of Sage Hall, 205 Prospect St. It is free and open to the public.

Forest certification is an emerging trend in forest policy. Certification programs enable consumers to identify products in the market that come from forests that are verified as being managed in compliance with environmental, social and economic standards. Several systems exist, and they use different approaches to certifying and labeling products.

The forum will help the public understand how certification works, and how various programs approach the complex issues of linking forest management and forest products marketing.

Speakers will focus on the work being done by the Forest Stewardship Council, an international, non-profit organization that promotes sustainable forestry; the Sustainable Forestry Initiative, a program of the American Forest and Paper Association that promotes a system of principles, objectives and performance measures integrating the perpetual growing and harvesting of trees with the protection of wildlife, plants, soil, water and air quality; and the Certified Forest Products Council, which promotes purchasing practices in North America supporting the conservation, protection and restoration of forests throughout the world.

The speakers and their topics will be Eric Hansen, associate professor of forest products marketing at Oregon State University's College of Forestry; Suzanne Mangino, manager of the American Forest and Paper Association's Office of Label Use and Licensing; Abraham Guillen, business development manager of the Rainforest Alliance's SmartWood program; and Samuel Doak, executive vice president of the Certified Forest Products Council. Michael Washburn, director of the Program on Forest Certification, will moderate the forum.

The forum is sponsored by the Yale Forest Forum and the Program on Forest Certification, which are programs of Yale's Global Institute of Sustainable Forestry. A reception will follow the forum.

For more information, contact Michael Washburn at (203) 436-4917 or michael.washburn@yale.edu.

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